Apparel Consumer Insight, Branding and Buying syllabus

The recommended order: 3 modules covering 8 Garment Ed subjects, each module closing with a five-question quiz. About 9–12 hours, at your own pace. Free, with no payment now or later.

1. Module 1 of 3

   Module 1 — Consumer Insight

   Turn consumer evidence into an apparel buying brief.

   Prerequisite: No prior module required.

   Reading — 3 subjects

   • Consumer Segmentation and Apparel Needs
   • Apparel Market Research
   • Voice of Customer and CTQ Translation
2. Module 2 of 3

   Module 2 — Brand Strategy

   Translate brand positioning into product and supplier decisions.

   Prerequisite: Read module 1 and pass its quiz first.

   Reading — 2 subjects

   • Brand Positioning and Value Proposition
   • Brand–Supplier Collaboration
3. Module 3 of 3

   Module 3 — Buying and Demand

   Build an assortment using demand, stock and margin evidence.

   Prerequisite: Read module 2 and pass its quiz first.

   Reading — 3 subjects

   • Buyer Types and Buying Organisations
   • Range Architecture and Assortment Strategy
   • Consumer Demand Forecasting