Module 1 assessment
Consumer, Market, Brand & Buyer Management
5 questions. 80% passes the module, and you can retry as often as you like. Every answer is explained, so a wrong answer still teaches you something. This is self-study practice written by Sanjeewa Dehiwalage, not an examination.
- Question 1Multiple choice
A buyer's range architecture tells a supplier mainly what?
- Question 2Multiple choice
Voice of the customer is used in product decisions to
- Question 3True or false
Consumer demand forecasting removes the need for a critical path, because volumes are then certain.
- Question 4Multiple choice
Which buyer type usually places the highest number of small, fast-changing orders?
- Question 5Factory scenario
A brand asks your factory to hold stock of a basic tee and ship on a weekly call-off. What changes most for the factory?
Practical exercise
Take one product you know and write its range position in five lines: category, price level, target customer, competing option, and the volume you would expect per colour.
Factory case study
A buyer cuts the order quantity by 40 per cent two weeks after fabric was booked. Write what the merchandiser, the planner and the fabric supplier each have to do, and what the factory can recover commercially.