1. Export markets and buyer demand
Read market signals and buyer behaviour to judge which export orders are worth chasing.
Take one export market and write down what actually drives orders into it: retail demand signals, seasonal buying calendars, the buyer's price expectation and the product types a factory is credible in. Then judge two enquiries against your own capability, capacity and payment risk rather than against volume alone.
By the end of this module: Read market signals and buyer behaviour to judge which export orders are worth chasing.
Prerequisite: No prior module required; basic garment manufacturing knowledge is helpful.
1. Read these chapters
2. Then work through these stages
Module quiz
5 questions on 1. Export markets and buyer demand. Answer them all, then check your score before moving on. 4 correct or more is a pass. Your best score is saved on this device, and to your account when you are signed in. This is a self-check, not an accredited assessment.
1. Why is order volume alone a poor reason to accept an export enquiry?
2. What does a buyer's seasonal buying calendar decide for a factory?
3. Which signal best indicates a genuine repeat export opportunity?
4. A buyer's target price is 20% below your costed FOB. What is the honest first step?
5. Why does market intelligence belong in an export decision at all?