Module 2 · Lesson 10 of 16
Quality Function Deployment overview
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Learning objectives
- Explain the House-of-Quality logic.
- Weight relationships between needs and technical responses.
- Recognize technical trade-offs.
QFD in one sentence
QFD links customer requirements to technical characteristics, weights their relationships and exposes priorities, conflicts and competitive gaps.
Garment-factory example
Soft hand feel, dimensional stability, colour retention and cost are related to fibre, construction, wash recipe, finish and process settings; strong/medium/weak scores expose trade-offs.
Method
- Confirm VOC and importance.
- Define technical measures.
- Score relationships with a cross-functional team.
- Compare alternatives and set measurable targets.
Common mistakes
- Filling a big matrix without reliable VOC.
- Treating subjective scores as statistical proof.
Knowledge check
Pick one answer per question. Explanations appear after you submit.
1. QFD prioritizes:
2. The roof of the House of Quality shows:
Author: NOSK.life · Last reviewed: 2026-07-21