Module 2 · Lesson 3 of 16
Goal statements and SMART targets
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Learning objectives
- Write SMART goal statements.
- Align goal magnitude with the baseline.
- Avoid arbitrary targets that push hidden defects.
SMART, in one line
Goals should be Specific, Measurable, Achievable with evidence, Relevant and Time-bound. Stretch must remain credible; unreachable targets erode trust.
Garment-factory example
"Reduce collar-attachment DHU on Line 12 from 9.4 to ≤3.5 by 30 November while maintaining output and safety." Output and safety are guardrail metrics.
Method
- Confirm the baseline.
- Benchmark and assess entitlement.
- Agree the target with sponsor and process owner.
- Define guardrail metrics to prevent local optimization.
Common mistakes
- "Improve quality significantly."
- Output-only goals that encourage hidden defects.
Knowledge check
Pick one answer per question. Explanations appear after you submit.
1. Which goal is SMART?
2. Guardrail metrics prevent:
Author: NOSK.life · Last reviewed: 2026-07-21